The Croatian investment market is approaching an important turning point. Croatian Investment Account (in the following text, HIR is used as the Croatian abbreviation for Hrvatski Investicijski Račun (Croatian Investment Account)) is set to create a new opportunity for Croatian citizens to move from traditional savings towards investing – and for banks, investment firms and financial institutions to capture that investment activity.
The question is simple:
When your clients start investing, will they do it with you – or with your competition?
HIR will change the competitive landscape
The proposed Croatian Investment Account is designed to make investing simpler and more tax-efficient for Croatian citizens, while supporting the development of Croatia’s capital market.
For financial institutions, HIR represents an opportunity to attract new assets, deepen existing client relationships, develop new investment revenues and strengthen their position in the retail investment market.
But there is another side to that opportunity.
As more savings move towards investments, institutions that are ready with the right investment offering will be in a stronger position to capture those flows.
Those that are not ready risk losing assets, revenue and ultimately the client relationship to competitors.
The time to prepare for HIR is now
The regulatory framework for Croatian Investment Account is currently taking shape.
For banks and financial institutions, however, becoming HIR-ready is not simply a matter of waiting for the final legislation.
Launching a new investment proposition requires technology, integrations, portfolio management, trading capabilities, back-office processes, compliance and a digital experience that clients will actually want to use.
Building all of this from scratch takes time.
Hammer and INSA Investment Software can provide a significantly faster path to HIR readiness.
From compliance to a complete investment platform
With 30 years of experience in financial software, INSA Investment Software provides technology covering the complete investment lifecycle.
Depending on the institution’s existing infrastructure and requirements, the solution can include:
- Treasury and investment management
- Portfolio Management System (PMS)
- Trading and order management
- White-label trading platform for retail clients
- Back-office functionality
- Integration with existing banking systems and infrastructure
The architecture is modular. Banks do not need to replace their existing core systems to prepare for HIR.
Individual components can be integrated into the existing technology stack, reducing implementation complexity and accelerating time-to-market.
Will your clients invest with you or with someone else?
HIR has the potential to change how Croatian citizens think about savings and investments.
For financial institutions, that creates both an opportunity and a competitive risk.
The institutions that are prepared can capture new investment flows, strengthen client relationships and develop new sources of revenue.
Those that wait may find that their clients have already found another place to invest.
Hammer, together with INSA Investment Software, is ready to help banks and financial institutions prepare for the HIR – from compliance and integration to a complete client-facing investment solution.
Start preparing for Croatian Investment Account / Hrvatski investicijski račun today
If HIR is not yet a technologically and operationally prepared project within your organisation, now is the time to start.
Contact Hammer or INSA Investment Software to start your HIR readiness assessment.